SEO
Search Engine Optimization
It’s cliche, but SEO (Search Engine Optimization) is a marathon, not a sprint, and a journey certainly worth taking.
Website Traffic Statistics
53.3% from Organic Search results
15% from Paid SEO (Google Ads)
4.7% from Social Media
27% from all other channels
Return on SEO Investment
40%
of all business revenue is generated by organic search
20x
user is more likely to click organic search result over a paid ad
57%
SEO generates more leads and customers compared to any other marketing tactic, according to a survey of online marketers
What is an SEO Campaign?
The Client Journey
Website Audit & Keyword Selection
The website audit is for us to understand what we're working with. We'll check the robots.txt and sitemap to make sure it's able to be indexed. We'll check site speed, titles, descriptions, H1s to make sure they're where they need to be so that if Google is indexing the website, it's getting useful information.
For keyword selection, we're looking to get keywords that are competitively balanced, show a buyer's intent, will work with the budget, and aren't already on the first page.
Onsite Optimization
Once you've selected your keywords our team will take a look at the website to see what needs to be done to make sure the site shows relevance for those keywords.
Some examples of these changes would be:
Updating page Titles and Meta Descriptions
Create heading tags
Adding keywords to Alt Image Tags
Updating copy to include keywords
Offsite Optimization
Offsite Optimization is building up the link portfolio. We work on a variety of link types with a variety of Domain Authorities to show the search engines that we're going about this in an organic way.
Increased Rankings
Once our initial work begins you can anticipate seeing a change in your keyword ranking within three months with a goal to be in the top ten within six to nine months. Once you reach this point it's critical to your site's success to maintain your campaign.
Increased Traffic
Once your campaign reaches its goal of being in the top ten; you will begin seeing a boost in organic traffic. This traffic represents visitors that have an interest in your product or service with an intent to buy.
SEO Timeline
First 30 Days
During the first month, we lay a strong foundation for your campaign’s success.
This includes:
Initial Campaign Set Up
Keyword Optimization
Website Optimization
Business Profile Development
Dashboard Performance Reports
2-5 Months
Keywords begin to move up the rankings.
We act as an online marketing extension of your business, promoting it everywhere your customers search.
You will experience keyword fluctuation as Google starts to recognize your website, so don’t worry if keywords move around a lot; it’s totally normal.
We work on optimizations and link building to build your website’s trust and relevance.
★ 6-9 Months
Success!
Once reaching page one for your selected keywords, we want to keep them there!
We continue working hard to ensure your campaign maintains top-page rankings while nurturing and elevating more keywords to help you rise above your competition.
Note: Implementing our keyword recommendations is the key to success - we know how to target the right keywords for your business so you get optimal results!
9+ Months
Stay ranking & expand your reach!
We build on your success. Now that you have Google’s attention and your online presence is growing, we continue to leverage this momentum and optimize for new keywords.
What Happens to Your Keyword
Ranking When You Cancel SEO?
SEO is like going to the gym or practicing an instrument. If you miss a few days, you’re not going to see a massive difference in your skill level. But over time, as muscle strength and memory decline, you lose your ability.
For SEO, stopping a campaign won’t make a difference right away. However, typically after six months of ending an SEO campaign, a website’s keywords drop off the first page of Google — sometimes even out of the top 10 pages. Stopping SEO is a slow slide back to the bottom.
Experience Matters
We partnered with the best and one of the nation’s largest
small business Search Engine Optimization (SEO) experts.
550,000+
clients ranked in the top 10 on Google
20 years
trusted organic search company
85,000+
keywords on page 1 of Google
86%
of clients get on 1st page of Google within 6 months
